As the holiday season rapidly approaches, millions are preparing to purchase gifts for their family and loved ones. However, with crowded stores edging out the ease of in-person purchases, more people are online shopping than ever before. Although the cybersecurity risks around online shopping are still persistent, many still choose e-commerce over the alternative. This has led many people to ask themselves: how can I safely shop online from the comfort of my own home? Today, we’ll show you how a VPN makes online shopping better, safer, and even more affordable. 

What is a VPN?

A VPN is a Virtual Private Network that encrypts your location while on the Internet to offer you more privacy and protection. By using a VPN to encrypt your IP address, you can anonymously browse online while ensuring that your data is safe from cyber-attacks, hackers, scammers, and anyone who might be spying on your activity such as Internet Service Providers (ISP). 

With a VPN, you can keep your personal information secure from anywhere in the world. Simply load up your VPN app on your computer, tablet, phone, smart TV, or router and select a server in another location. Once you are connected to a different global server, your virtual location will appear different to anyone who might be looking at it. This helps add an extra layer of protection to your online activity, but it can also improve the quality of your online shopping experience. 

How a VPN Makes Online Shopping Better

Shopping online is one of the most convenient ways to make purchases ranging from ordering food to buying gifts and much more. However, it’s well-documented that certain cybersecurity risks make safe online shopping a challenge. Cybercriminals search for vulnerabilities on popular websites to breach security protocols, giving them access to customer information like buying habits, home addresses, and even payment information.

Using a VPN is the easiest way to give yourself added security when shopping on the Internet. With just one click, you can instantly improve the strength of your online privacy and protect your data from prying eyes. However, VPNs also provide more advantages than just safety. They can effectively prevent advertisers from tracking you through their ads and even help you get better prices. 

Advantages of Using a VPN While Shopping Online

Although online shopping can save you time and money, there are plenty of circumstances when you end up paying more for certain products or services based on your location. With a VPN, users have the ability to alter their IP address and trick websites into believing that they are in a different location. But how does that impact your online shopping? We’ll show you.

Use a VPN to Get Cheaper Prices

Based on where you live, some websites may charge you more for their goods. But did you know that a VPN can help save you money, even on plane tickets, hotel rooms, and rental cars? By updating your location with a VPN, you can access lower rates for certain items or services. Many airlines and travel booking sites utilize IP addresses from their visitors to calculate the price of a ticket or reservation. With a VPN, you can alter your IP address to a location that may have a lower cost for the same item. 

Bypass Personalized Rates

In most cases, you can safely assume that the website you’re visiting will have the same prices for all of its customers regardless of where they are in the world or how they shop. However, thanks to dynamic or “personalized” pricing, this isn’t always true. 

Many sites may utilize dynamic pricing based on a user’s location or browsing history to charge them a higher price. This occurs when sites use cookies or cart abandonment tracking for users that they believe are more willing to complete a purchase after browsing their page. You might be familiar with this from shopping for airline tickets. By hiding your tracking history and personal info with a VPN, this method is rendered ineffective and gives users the chance to find what they’re looking for at a lower price.

Reduce Identity Theft 

It isn’t always easy to know whether or not your online purchases are secure. You could be shopping on one of your favorite websites and not know that your personal information is being observed by third parties who have hacked into that page. Cybercriminals are often looking for ways to infiltrate popular websites in order to cause a data breach and obtain private information like credit card numbers, home addresses, and more. 

When you make a purchase on an unsafe website, you put your data at risk of being stolen and used to impersonate you. Criminals can easily obtain your payment information if you aren’t careful. With a VPN encrypting your data, you give yourself added protection against threats of identity theft and fraud. This can help you feel safer and more secure when shopping online.

Get Reliable Online Protection with PrivadoVPN

Prepare for the holiday season by giving yourself the gift of powerful privacy and protection. PrivadoVPN makes it easy for you to get the online security that you deserve with just one click. Our user-friendly app is available on all of your favorite devices, simplifying the process of enhancing your Internet privacy. Just open the app, select a server, and browse like normal. You instantly get access to a reliable network of advanced encryption protocols and global servers to help you obtain better peace of mind. 

It’s never been a better time to get a VPN that you can count on. Sign up for PrivadoVPN today.

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